Eike König, founder of Berlin based HORT (previously EIKES GRAFISCHER HORT), stopped by and gave an impromptu talk to the studio during his visit to Portland last week. We circled around the light table and listened attentively.
His belief in maintaining his studio as a “safe space” to encourage creative risk taking (Hort is another word for Kindergarden in German).
Fear as the enemy of creativity.
His punk attitude towards clients.
Keeping the studio small to be able to maintain authorship.
It would seem that he’s doing it right.
These are a few posters from HORT’s redesign of the Bauhaus’ identity system. Yes, the fucking Bauhaus. Part of the studio’s redesign was to install a system wherein a new, young designer serves as designer in residence at the bauhaus on an annual basis.
images via HORT